The marketing is bad. That’s as blunt as I can put it. Their Logo and sign are pretty not good as in the colors don’t mix all too well, the design is cluttered and gives me a headache even considering how simple it is. I didn’t even notice a T in the logo and I bet you didn’t either. There’s a half stroke thing going on like it’s trying to look like a shadow or something while having this white gradient to border each letter at the same time.
Although the design choices are overly questionable, the store seems to have a good name for itself. It has a WOW factor for good and bad reasons, luckily I already went over the bad. It has about 220 reviews, all of which add to an average of 4.8 stars. People seem to be satisfied with the service. It does not seem to target a center demographic, More on the lines of whoever is interested in the products.
Swainwright's Website 